Leonardo Rocco’s vision came to life in 1991, when together with his family he opened the doors to the first Rocco Donna Salon in Argentina, soon to become a successful chain. The goals and focus of this salon were a clear interpretation of Leonardo’s ideals: constant innovation, marking the latest in vanguard design, excellence in service, and perfecting technical and creative aspects associated with the industry.
It was just a matter of time for Leonardo to realize that he needed to prepare and educate his staff, opening the Rocco Donna Beauty Academy, which would soon become one of the top five most important schools of hair aesthetics and design in Argentina.
Leonardo Rocco, young and restless was in constant search for new ideas. He spent the majority of his formative years traveling between London, Paris, Barcelona and Milan, forming his unique beauty and styling techniques, all the while creating his personal philosophy.
In recognition to his uniqueness, he has been invited to participate in various industry fashion shows sponsored by highly recognized brands.
Leonardo’s never-ending desire to evolve attracted him to Miami, giving birth to the latest overseas venture.
Since his arrival he has been acclaimed as one the most popular hair artists recognized among celebrities and a high profile show business clientele.
His entertaining personality combined with his artistic skills make him on of the most sought after stylists in the industry. Those in the know rely on him for his expertise in all areas of hair and unparalleled style.
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